元器件交易网讯 据外媒报道,周三微软宣布了2013年零售战略的第一个计划。该公司称在今年共开了51家店,并公布了明年第一批6家零售店的位置。
以下是2013年第一批零售店落户位置:
德克萨斯州圣安东尼奥市拉坎道拉店
(The Shops at La Cantera, San Antonio, Texas.)
佛罗里达州迈阿密市Dadeland 购物中心( Dadeland Mall, Miami, Fla.)
俄亥俄州比奇伍德( Beachwood Place, Beachwood, Ohio.)
旧金山州韦斯特菲尔德旧金山中心
( Westfield San Francisco Centre, San Francisco.)
盐湖城 ( City Creek Center, Salt Lake City.)
圣路易斯商业街( St. Louis Galleria, St. Louis.)
这个月早些时候,微软宣传在新年里要扩充专卖店规模。但该公司并没有给出这些店开业的具体时间。
这批所有的店都在美国,尽管今年微软在加拿大的埃德蒙顿、伯纳比、温哥华、多伦多开设了第一批跨国店。该公司没有透露太多开设跨国店的消息,但是来年肯定会增加更多。据悉,第一批英国店会开设在伦敦。
零售店对于微软的硬件市场相当关键,同时在软件市场也扮演着很重要的角色。事实上,微软对于扩展零售店的步伐有些缓慢。(元器件交易网刘光明 译)、
外媒原文如下:
After opening 51 retail stores in 2012, Microsoft announces locations for the first six in 2013
Microsoft on Wednesday announced the first plans for its retail strategy in 2013. The company says it opened 51 stores this year, and it’s already revealed where it will open the first six next year.
The news follows an announcement earlier this month that revealed Microsoft will be extending the majority of its Specialty store (just some products) locations into the New Year, as well as transitioning some of its Specialty stores into permanent Full-line stores (all products). The company has not disclosed the exact timing for when this will happen, and of course the same has happened with the new stores announced today.
Here are the first new locations for 2013:
The Shops at La Cantera, San Antonio, Texas. Dadeland Mall, Miami, Fla. Beachwood Place, Beachwood, Ohio. Westfield San Francisco Centre, San Francisco. City Creek Center, Salt Lake City. St. Louis Galleria, St. Louis.
All the stores are located in the US, despite the fact that Microsoft opened its first international stores this year: in Edmonton, Burnaby, Vancouver, and Toronto, Canada. The company did not reveal any additional plans for more international stores, but more are bound to open next year, and we already know this the first UK store is coming to London in March 2013.
The retail push is key for Microsoft as it continues forward in the hardware market. With devices such as the Surface and Xbox 360, it helps to have a bigger and bigger retail presence. Retail stores also play a role in helping the company sell more software, which naturally still generates the larger majority of its revenues and profits. In fact, the only real criticism we have is that Microsoft is expanding its retail presence rather slowly.