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英伟达CEO黄仁勋:放弃主流智能机及平板市场

英伟达CEO黄仁勋:放弃主流智能机及平板市场0

元器件交易网讯 6月16日消息,据外媒报道,在Tegra未能得到智能机制造商垂青后,英伟达CEO黄仁勋表示他在汽车及游戏机顶盒领域看到了未来。

“主流手机市场变化如此之快,以至于其最大不同就在于价格。你可以看到联发科正在对高通施压,并带给美满(Marvell)、博通等一系列公司压力,”黄仁勋在采访中说道,“我在这个过程中学到很多,英伟达没能在这一领域成功。但这很正常,如果你想成为一家创新的公司,你必须接受失败。”

但黄仁勋表示面向游戏的高端移动设备是Tegra的未来。如果想要打造平板和智能机界的“保时捷”,英伟达Tegra芯片必不可少。黄仁勋还提到了小米,这家中国成长最快的供应商为先前发布的Mi Pad选择了Tegra片上系统。

性能和功耗最为平衡的Tegra 3片上系统曾在Nexus 7平板上取得巨大成功,但后续的平板采用高通芯片代替了Tegra。

但这并不意味着Tegra的终点,它将存活在机顶盒及车载娱乐系统中。在今年年底一月的CES大展上,黄仁勋强调英伟达将与豪华轿车制造商展开平台合作。但作为小众市场,无法获得类似智能机市场那样多的出货量。随PC显卡市场停滞,排除移动市场这一选项的英伟达亟需找到有效的发展道路。(元器件交易网毛毛  译)

以下为原文:

We can blame MediaTek for Nvidia’s “performance oriented” Tegra SoC never catching on. That’s the view of Nvidia CEO Jen-Hsun Huang, who in an interview last month with Cnet, offered a rare candid view of why Nvidia is virtually pulling out of the smartphone  and tablet market.

“The mainstream phone market commoditized so fast that really the…differentiators were price. And you can see the pressure that MediaTek is putting on Qualcomm, and you can see the pressure that MediaTek is putting on Marvell and Broadcom and all of these companies,” Huang told Cnet’s Shara Tibken. “We learned a lot in the process. But there are many things in our company that didn’t pan out. That’s OK. If you want to be an innovative company, you have to fail.”

But Huang said that he sees a future for Tegra in high-end gaming-oriented mobile devices. If a vendor wants to build the “Porsche” of the tablet or phone world, they will go with an Nvidia Tegra chip. Huang mentions Xiaomi, as the fast growing Chinese vendor chose to use a Tegra SoC in its well reviewed Xiaomi Mi Pad released earlier this year.

Tegra came into this world with alot of momentum. The Tegra 3 SoC — arguably the most balanced of the lot in terms of performance and power draw — found a big win in the Nexus 7, but Tegra was passed in favour of Qualcomm for the tablet’s followup.

But this isn’t the end for Tegra. It will live on in the world of set-top boxes and in-car entertainment systems. In January at the Consumer Electronics Show, Huang was highlighting Nvidia’s collaboration with luxury automakers as the future of the platform. But this is a niche market and cannot, at its peak, ship as much in volume as smartphones could have. With the PC graphics market stagnant, Nvidia needs to find a way to make this work now that mobile is no longer an option.

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